Miley Law | Tiger Talks
Coolfire provides video content strategy for The Miley Legal Group out of West Virginia consisting of long and short form campaigns for both digital and broadcast. The flagship edu-tainment series "Tiger Talks" has attorney Tim Miley sharing surprising legal learnings in an engaging social video friendly format. While the "Lawyer Jokes" television commercial campaign has Tim turning the tables on the standup stage and "Miley Rides With You" features Tim and Susan Miley's passion for motorcycle riding and the community they live in. The content is distributed across Miley Legal social including YouTube, TikTok, Meta platforms and regional broadcast. Since working with Coolfire, Miley Legal leads have gone up 22.8% in leads and 38.5% in cases.
Strategy & Execution
The primary goal of the Tiger Talks series is to connect with a diverse audience in West Virginia across digital platforms like Meta, YouTube, and TikTok. For the latest episode, we focused on reaching younger audiences on TikTok, where the content was expected to resonate. We strategically used trending hashtags like #vapetok to engage vape enthusiasts and join relevant conversations. While expanding into TikTok's demographic, we also maintained engagement with established audiences on Meta and YouTube, ensuring ongoing awareness and keeping Tim Miley top of mind with potential clients.
Key Performance Indicators
The primary KPI's for Tiger Talks focus on Views, Watch Time, and Audience Retention, with the primary objective of increasing brand awareness. The secondary KPis encompass Clicks, Click-through Rate (CTR), and Landing Page Visits, aligning with the secondary goal of driving website traffic.
Coolfire Studios
The Results
Overall, the “Tiger Talks” TikTok campaign successfully combined reach, engagement, and cost-effectiveness. It captured viewer attention within a short timeframe, resulting in a high number of views, interactions, and profile visits. These results indicate a well-executed campaign that resonated with the audience and efficiently utilized the advertising budget. Importantly, the infusion of paid efforts played a pivotal role in propelling organic growth, further amplifying the campaign's overall impact.
Miley Law | Tiger Talks
