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Branded Entertainment

Coolfire Studios excels at producing branded entertainment, having created episodic TV shows, documentary films, and digital campaigns for some of the world’s biggest brands. In an era where branded entertainment is more important than ever, we help brands tell compelling stories that resonate across platforms. With Coolfire, your brand’s message will be delivered in an engaging, impactful way. Ready to create something unforgettable?

WATCH THE SERIES St. Louis SC - “CITY Rising” "CITY Rising" is a branded entertainment series produced by Coolfire Studios for Apple+ in collaboration with the MLS team - St. Louis CITY SC. The series follows renowned international journalist Rafa Honigstein as he explores the club's top coaches, executives, and world-class facilities.

Rafa delves into CITY's principles and the process of building a soccer system from scratch. He meets with Sporting Director Lutz Pfannenstiel and Director of Coaching John Hackworth, gaining insights into the challenges and expectations of creating a winning team from the ground up.


"CITY Rising" offers viewers an exclusive behind-the-scenes experience, showcasing the dedication, strategy, and passion that drive St. Louis CITY SC in their journey to success in Major League Soccer. The series highlights the innovative approach and community spirit that define the club, making it a must-watch for soccer enthusiasts and fans of compelling storytelling.
 WATCH THE SERIES FieldView - “Farmers Journey”
 Multiple Mid-America Emmy Award Winning Series, A Farmer's Journey, follows one American farming family each year. In this docu-follow series, we take an authentic look at their highs, lows and seamlessly integrate FieldView™ into the story. Check out the@FieldView YouTube page or the RFD-TV streaming app to watch the whole series.
WATCH THE SERIES Carshield - "Drive On"
 "Drive On" is a branded entertainment series presented by CarShield, featuring professional race car driver Sonya and comedian and dad Doug. The hosts embark on epic road trips across the country, visiting top road trip destinations in different cities. Along the way, they share valuable tips and tricks to keep your car in top shape, ensuring you're always ready for your next adventure. WATCH THE SERIES Maxwell House - “Made Right Here”
 "Made Right Here" is a branded entertainment series presented by Maxwell House Coffee, featuring hosts Max Wastler and Joe Gannon. The show follows them on a cross-country trip, visiting companies that embody progressive blue-collar optimism to create great products in America. Garnering millions of views, the series lived on the AOL platform and culminated in a factory tour of the Maxwell House Coffee plant in Jacksonville, FL. Other companies visited include Schutt Sports, Stern Pinball Company, Gibson Guitar, and American Lawn Chair Company. WATCH THE SERIES Budweiser - “Next Great Burger”
 "The Next Great Burger" is a reality competition series produced by Coolfire Studios in partnership with Budweiser and The Esquire Network. The show features a new generation of backyard BBQ kings looking to elevate burgers to a whole new level, offering a bigger, better, and more adventurous experience that tantalizes the taste buds. In this six-part series, ingenuity is on full display as up-and-coming culinary hopefuls showcase their perfected versions of one of the nation's greatest obsessions: the burger. The series highlights creativity and innovation in burger crafting, making it a must-watch for food enthusiasts. WATCH THE SERIES Mobile One - “Smoke Is The Bandit”
 "Smoke Is the Bandit" is a branded entertainment series produced by Coolfire Studios for Mobile 1 oil in partnership with Weber Shandwick. The show features NASCAR legend Tony Stewart and several other race car drivers reprising roles from the cult classic film "Smokey & The Bandit." Directed by the YouTube duo The Brothers Reidell, the series brings a modern twist to the iconic film, blending high-speed action with nostalgic charm. WATCH THE SERIES Energizer - “My Life As A 90s Sitcom” "My Life as a 90s Sitcom" is a branded entertainment series produced for Energizer by Coolfire Studios. The show embraces the 90s sitcom format, complete with a live studio audience and laugh track, following a mom named Jen who gets "sucked" into a time warp from the present into a 90s sitcom. This nostalgic series combines humor and heart, capturing the essence of a beloved television era while delivering a unique and entertaining storyline.
 WATCH THE SERIES BJC - “Science of St. Louis Blues Hockey" "The Science of St. Louis Blues Hockey" is a branded entertainment series produced for BJC Healthcare Systems. The show features a celebrity host who explores a wide array of topics on how the health and medical issues of professional hockey players on the St. Louis Blues are treated by the professionals at BJC. Past celebrity hosts have included Jon Hamm, Cedric the Entertainer, Andy Cohen, Karlie Kloss, and Chris Pronger. The series also highlights how these same medical experts can treat anyone experiencing similar health issues, making advanced healthcare accessible and relatable to the audience. WATCH THE SERIES Children’s Mercy Hospital - “Inside Pediatrics” "Inside Pediatrics" is a branded entertainment TV show produced by Coolfire Studios for Children's Mercy Hospital in Kansas City. Narrated by actor Paul Rudd, the series features incredible patient stories that happen every day at the hospital. Initially aired regionally, the show gained popularity and was eventually distributed internationally. The series highlights the exceptional care and heartwarming experiences at Children's Mercy Hospital, bringing inspiring medical stories to a broader audience. WATCH THE SERIES O’Reilly Auto Parts - “Teddy Tommy” "Teddy Tommy" is a branded entertainment show produced for O'Reilly Auto Parts and created by Coolfire Studios. This scripted comedy features a fictitious, not-so-bright race car driver named Teddy Tommy who desperately wants to be the spokesperson for O'Reilly Auto Parts. The humorous storyline showcases Teddy Tommy's antics and determination, providing a fun and entertaining way to connect with the brand's audience. WATCH THE SERIES Children’s Hospital - “The Frontline For Hope” "The Frontline For Hope" is a branded entertainment TV show produced by Coolfire Studios for Children's Hospital in St. Louis. The EMMY Award winning series, narrated by actor Jon Hamm in Season 1 and broadcaster Joe Buck in Season 2, highlights the incredible patient stories and daily events at the hospital. Originally aired regionally, the show garnered widespread acclaim and was eventually distributed internationally, sharing these heartwarming and inspiring stories with a global audience. WATCH THE SERIES Midwest BankCentre - “Rising Together” "Rising Together" is a branded entertainment series produced by Coolfire Studios for Midwest BankCentre. The show is hosted by Midwest BankCentre CEO Orv Kimbrough, who visits companies that the bank has supported in their journeys to become successful, contributing members of the community. Through these visits, the series highlights the impact of Midwest BankCentre's efforts in fostering local business growth and community development. Three doctors from the Children's Mercy Hospital focus intently on an operation. Orv Kimbrough, the Chairman and CEO of Midwest BankCentre, sits in a diner enjoying food with a smile on his face. A City soccer player walks out on to the City Park Soccer Stadium. A farmer steps into an empty grain silo. A large neon sign says "Drive On presented by CarShield. Joe and Max from the Maxwell House mini series sitting on the edge of a dock sharing coffee. The three contestants on "The Next Great Burger" pose for a promo shot. Tony Stewart wearing a fake mustache and a cowboy hat for a Mobil 1 commercial. The lovable but dysfunctional family, from Energizer's sitcom series, poses on a couch. The image of them is portrayed on the screen of an older fashioned tv screen on a desk. St. Louis Blues player walking out toward the ice. A mother hold the hand of her daughter who is on a hospital bed at Children's Mercy Hospital. Teddy Tommy, an O'Reilly Auto Parts enthusiast, sits on the hood of a sky blue Camaro, while his crew poses around the car behind him.

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