MBC | Rising Together

The Rising Together series brought to you by Midwest BankCentre follows several remarkable individuals and organizations in the St. Louis area. As a values-based bank, MBC intentionally partners with others who share their purpose to help the communities thrive. In this digital series, we introduce some of these amazing people and organizations who are transforming the St. Louis region.

Orv Kimbrough, the Chairman and CEO of Midwest BankCentre, sits in a diner enjoying food with a smile on his face.

Key Performance Indicators

The main KPIs utilized for Rising Together involved monitoring the quantity of clicks, analyzing the click-through rate of users who engaged with the campaign's content after encountering it, and assessing the cost per click generated by the campaign.

A woman explains Midwest BankCentre to a group of people as they smile. Orv Kimbrough, the Chairman and CEO of Midwest BankCentre, stands among the group with a big smile on his face.

Campaign Objectives

Increase Brand Awareness

Introduce the series to the target audience within the St. Louis area, highlighting its focus on community transformation and the bank's values-based initiatives.

Drive Engagement

Drive Engagement: Encourage active participation and interaction with the series content, fostering a sense of connection and involvement among viewers.

Drive Traffic & Conversions

Direct viewers to the bank's website or specific landing pages to increase traffic and encourage actions such as account sign-ups or inquiries.

1,000,000

Impressions

25,000

Clicks

2.4

Click-Trough Rate Percentage

1.80

Average Cost Per Click

Coolfire Studios

The Results

The campaign achieved over 1M impressions and 25K clicks, showcasing strong visibility and user engagement. With a click-through rate exceeding 2%, it surpassed the industry benchmark of 1.98%, indicating strong engagement. Additionally, the average cost per click was below the industry standard of $2.94, highlighting cost-effective performance.

Midwest BankCentre