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Coolfire

LAWSTARS

You're not just competing against other law firm content, you're competing against ALL content. We bring next-level quality production and storytelling that seizes attention...all while positioning you and your team as the UNQUESTIONABLE first choice for legal services.

We Create Content for some of the biggest Law Firms

BCTV was created as a diverse video marketing strategy that creatively showcases the firms areas of expertise, while humanizing the firm's partners and tying them into the community they serve.

The program is distributed and promoted at a highly targeted regional audience on Brown and Crouppen's social media channels
BCTV 121.3m 47.9m 103m
Miley Legal Group approached Coolfire, asking for a video strategy for the West Virginia law firm parctice. A core digital series, "Tiger Talks" was developed as an always-on long-form YouTube series that was cut down to "snack-sized" content for TikToka nd YouTube shorts. "Lawyer Jokes" was created as a new creative campaign for braodcast and digital, reversing the idea of "lawyer jokes" and flipping it to "insurance company jokes" MILEY LEGAL 23m 13.7m 5.6m Coolfire powered the launch of OnderLaw's single-case personal injury division with a diverse video strategy. Blending a mix of hard-hitting direct-response anthem videos highlighting OnderLaw's experience with broader edu-tainment scripted sketches poking back at insurance company mascots. Both campaigns launched across digital, televisions, and radio with a full-funnel mix of content. ONDERLAW 24.9m 14.1m 3.6m+ minutes watched CASE STUDY Contact Us views impressions (all platforms) PERFORMANCE STATS

This package offers one efficient studio content day to create multiple pieces of brand boosting content. Content will be promoted on YouTube only.

DIGITAL PACKAGE 1

TOTAL FOCUS: BRAND AWARENESS · 4x :30 in-studio brand spots · 4x :15 in-studio brand spots · 4x :06 in-studio brand spots · 4x YouTube thumbnails 12 Videos
4 Thumbnails
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We will create a custom, long-form edu-tainment series to increase brand equity and build an audience for down-funnel tactics.

DIGITAL PACKAGE 2

TOTAL FOCUS: BRAND EQUITY + AUDIENCE BUILDING · 6x :90-2min / 16:9 Digital Series Episodes · 4x :15 / 9x16 Clips per video · 6x Thumbnails · 4x YouTube thumbnails 6 Videos
24 Clips
6 Thumbnails
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We recommend combining approaches to boost brand awareness & equity, build an audience and tee your audience up for efficient down-funnel retargeting.

DIGITAL PACKAGE 3

TOTAL FOCUS: FULL-FUNNEL (AWARENESS, CONSIDERATION, CONVERSION) · 6x :90-2min / 16:9 Digital Series Episodes · 4x :15 / 9x16 Clips per video · 4x :30 In-Studio TV Spots · 4x :15 In-Studio TV Spots
· 4x :05 In-Studio TV Spots
· 10 Thumbnails
10 Videos
24 Clips
10 Thumbnails
Contact Us Now!

ONE DAY STUDIO

TOTAL ONE DAY IN-STUDIO PRODUCTION
AT COOLFIRE
· 4x :30 In-studio Brand Spots
· 4x :15 In-studio Brand Spots
· 4x :06 In-studio Brand Spots
12 Videos Contact Us Now!

2 DAY ON LOCATION

TOTAL TWO DAY ON LOCATION
PRODUCTION
· 4x :30 On-location TV Spots
· 4x :15 On-location TV Spots
· 4x :06 On-location TV Spots
12 Videos Contact Us Now!

LAWSTAR A LA CARTE

- Billboard Design & Delivery

-Client Testimonials

-Stylized In-Office Video Shoot

-Podcast

-Audio Mnemonic
Contact Us Now! - YouTube Channel Organization / Thumbnails for existing content

-Additional Platforms and Placements

-Phtography (website and billboards)

-Branding / Re-branding

-Digital Display Ads

LAWSTAR PACKAGES

Coolfire

CUSTOM CREATIVE DEVELOPMENT

Our award-winning creatives will work with your internal team to develop a custom creative campaign.

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