Coolfire

LAWSTARS

You're not just competing against other law firm content, you're competing against ALL content. We bring next-level quality production and storytelling that seizes attention...all while positioning you and your team as the UNQUESTIONABLE first choice for legal services.

We Create Content for some of the biggest..

BRANDS

NETWORKS

LAW FIRMS

BCTV was created as a diverse video marketing strategy that creatively showcases the firms areas of expertise, while humanizing the firm's partners and tying them into the community they serve.

The program is distributed and promoted at a highly targeted reginoal audience on Brown and Crouppen's social media channels

BCTV

121.3m

47.9m

103m

Miley Legal Group approached Coolfire, asking for a video strategy for the West Virginia law firm parctice. A core digital series, "Tiger Talks" was developed as an always-on long-form YouTube series that was cut down to "snack-sized" content for TikToka nd YouTube shorts. "Lawyer Jokes" was created as a new creative campaign for braodcast and digital, reversing the idea of "lawyer jokes" and flipping it to "insurance company jokes"

MILEY LEGAL

10.5m

6.5m

2.5m

Coolfire powered the launch of OnderLaw's single-case personal injury division with a diverse video strategy. Blending a mix of hard-hitting direct-response anthem videos highlighting OnderLaw's experience with broader edu-tainment scripted sketches poking back at insurance company mascots. Both campaigns launched across digital, televisions, and radio with a full-funnel mix of content.

ONDERLAW

24.9m

14.1m

3.6m+

minutes watched

CASE STUDY

views

impressions (all platforms)

PERFORMANCE STATS