MBC | Rising Together
The Rising Together series brought to you by Midwest BankCentre follows several remarkable individuals and organizations in the St. Louis area. As a values-based bank, MBC intentionally partners with others who share their purpose to help the communities thrive. In this digital series, we introduce some of these amazing people and organizations who are transforming the St. Louis region.
Key Performance Indicators
The main KPIs utilized for Rising Together involved monitoring the quantity of clicks, analyzing the click-through rate of users who engaged with the campaign's content after encountering it, and assessing the cost per click generated by the campaign.
Campaign Objectives
Increase Brand Awareness
Introduce the series to the target audience within the St. Louis area, highlighting its focus on community transformation and the bank's values-based initiatives.
Drive Engagement
Drive Engagement: Encourage active participation and interaction with the series content, fostering a sense of connection and involvement among viewers.
Drive Traffic & Conversions
Direct viewers to the bank's website or specific landing pages to increase traffic and encourage actions such as account sign-ups or inquiries.
1,000,000
Impressions
25,000
Clicks
2.4
Click-Trough Rate Percentage
1.80
Average Cost Per Click
Coolfire Studios
The Results
The campaign achieved over 1M impressions and 25K clicks, showcasing strong visibility and user engagement. With a click-through rate exceeding 2%, it surpassed the industry benchmark of 1.98%, indicating strong engagement. Additionally, the average cost per click was below the industry standard of $2.94, highlighting cost-effective performance.
Midwest BankCentre